Most of the people are confused as in do they need SEO services? Or what does SEO Company do? A lot of business owners think that it isn’t necessary to hire a company for getting more visitors to their website. But it is far more than that, if more visitors come to your website, and then it would lead to increase in the sales. Top SEO Company in India juggles all the daylong for increasing a web page’s search rankings in order to increase online visibility. Thus, when you sign a company for looking into the SEO services of your website, then it is vital that you look for the below mentioned factors.
1. Website Structure Analysis: The Google actually focuses on the structure of the websites. They want the structure to be user-friendly. The things that are considered for this are:
- Getting secured version for the site, i.e., HTTPS.
- Including the list of URLs in the Robots.txt section that you don’t want the crawlers to crawl.
- Correcting the errors that are developing in the site.
- Including the sitemap for Google as well as for the users.
- Enhancing the speed of the page.
2. Content Analysis: This is where the site content is analyzed according to the Google’s algorithms.
- Voice search compatibility
- Poorly targeted keywords
- Poorly ranking content
- Duplicate content issues
3. Off-Page Analysis: This includes finding mentions of your site across the internet and seeing how advantage can be taken.
- Consistent NAP across every listing
- Authentic reviews
- Reputable directory listings
- Authority building measures
- Unique title tags and meta descriptions
4. Optimizing On-Page Content: In order to drive more visitors the website, the top SEO Company in India suggests that the content should be optimized on a regular basis.
- Remove or rewrite duplicate content
- Place keywords in your page titles
- Create new landing pages
- Add images, format text, and change colors
5. Optimizing site structure: This is important so as to avoid the technical errors related to code in the website.
- Structure the site’s navigation
- Clean up the code in your site
- Eliminate errors
- Add an XML sitemap for Google to crawl website faster
- Add internal links to pages within your website